DC is having a “you can’t handle the truth!” moment. In the face of conflicting survey results, they dismissed their online survey because it revealed a much larger percentage of female readers than the in-store and digital samplings. Why does DC think 93% male / 7% female is a more accurate picture than 77% male / 23% female?
Geek culture website The Mary Sue has a post on the results of the New 52 survey that’s well worth reading:
DC weren’t shy about telling the world they were targeting males 18-34 with the relaunch. Odd, since that was a demographic they already held. Now they’ve proved they still have them.
From the outside, it looked like business as usual and it turns out, that’s exactly what it was. So yes, sales are up for now but only because you “galvanized the traditional fanbase” and brought back a few lapsed readers.
It comes down to this, DC is working against decades of the notion that men and children are the only ones who read comics. [...] The survey proved that children aren’t even reading your comics. The relaunch was to revitalize your sales; you don’t do that by appealing to the audience you already have. You do that by extending your audience. [...] You need children and you need women if your business is to continue and thrive. End of story.
Read the full article here: DC Comics Nielsen Survey Results Are In, They Are Interesting.
DC’s big push to bring in readers has not brought them the results they’d hoped for.
Normally companies do market research before they launch a new product, but DC has hired Nielsen to administer an online customer satisfaction survey following the New 52 launch. Hey, at least they’re DOING market research.
Superhero comics excel at making female heroes look foolish. Case in point: Supergirl’s new costume for the 2011 DC reboot.
I have zero desire to see the reboot Spider-Man or Superman at the moment because of reboot burn-out. More stories set in the Spider-Man continuity (even if they have to recast actors), yes please. Telling the same damn origin story over and over again – no thanks. And while I really would like to see… Read More »
From DC’s The Source, July 29th: “Over the past week weâ€™ve heard from fans about a need for more women writers, artists and characters. We want you to know, first and foremost, that we hear you and take your concerns very seriously.”
DC fans asked the DC brass some tough questions at this year’s SDCC regarding their failure at diversity, and Dan Didio responded with his trademark belligerence, while certain panelists reacted with ignorance and appalling comments (like Matt Idelson, Superman editor, letting slip that he thinks Lois Lane is Superman’s “trophy wife”).
One woman in particular became famous for asking Dan Didio the questions we’ve been discussing for weeks now, questions the all-male panels and largely male audiences didn’t want her to ask – to the point of screaming at her to “sit down!” Read Sue of DCWKA’s Interview with the Batgirl of the SDCC “DC New 52″ panels. It’s marvelous.