Meta Commentary

Women make up 23% in DC’s online readership survey — DC thinks it’s 7%

DC is having a “you can’t handle the truth!” moment. In the face of conflicting survey results, they dismissed their online survey because it revealed a much larger percentage of female readers than the in-store and digital samplings. Why does DC think 93% male / 7% female is a more accurate picture than 77% male / 23% female?

The Mary Sue on DC’s Nielsen Survey Results

Geek culture website The Mary Sue has a post on the results of the New 52 survey that’s well worth reading:

DC weren’t shy about telling the world they were targeting males 18-34 with the relaunch. Odd, since that was a demographic they already held. Now they’ve proved they still have them.

From the outside, it looked like business as usual and it turns out, that’s exactly what it was. So yes, sales are up for now but only because you “galvanized the traditional fanbase” and brought back a few lapsed readers.

It comes down to this, DC is working against decades of the notion that men and children are the only ones who read comics. […] The survey proved that children aren’t even reading your comics. The relaunch was to revitalize your sales; you don’t do that by appealing to the audience you already have. You do that by extending your audience. […] You need children and you need women if your business is to continue and thrive. End of story.

Read the full article here: DC Comics Nielsen Survey Results Are In, They Are Interesting.

Michelle loves comics and code. The Superfamily are her favourite comic book characters, but she’s a fan of many DC, Marvel, Image and manga series. Her fansites can be found at