Two Newsarama interviews with the writers of Earth 2 and Worlds’ Finest reveal more details about the reboot of Earth 2:
Goodbye, Helena Bertinelli. Hello, Batman’s former sidekick?
DC’s current management proves once again that they haven’t a clue what their characters are about. The whole concept of Power Girl is that she’s not Supergirl. Now in the new version of Earth 2 she’s…Supergirl?! What’s wrong with these people?
DC is having a “you can’t handle the truth!” moment. In the face of conflicting survey results, they dismissed their online survey because it revealed a much larger percentage of female readers than the in-store and digital samplings. Why does DC think 93% male / 7% female is a more accurate picture than 77% male / 23% female?
A round-up of Perez and Maguire’s comments on the costume. The costume we saw on World’s Finest #1 was designed by Maguire, based on very specific parameters given to him by higher-ups.
The cover to Worlds’ Finest #1 suggests some startling changes to Power Girl and Huntress’ identities.
Geek culture website The Mary Sue has a post on the results of the New 52 survey that’s well worth reading:
DC weren’t shy about telling the world they were targeting males 18-34 with the relaunch. Odd, since that was a demographic they already held. Now they’ve proved they still have them.
From the outside, it looked like business as usual and it turns out, that’s exactly what it was. So yes, sales are up for now but only because you “galvanized the traditional fanbase” and brought back a few lapsed readers.
It comes down to this, DC is working against decades of the notion that men and children are the only ones who read comics. [...] The survey proved that children aren’t even reading your comics. The relaunch was to revitalize your sales; you don’t do that by appealing to the audience you already have. You do that by extending your audience. [...] You need children and you need women if your business is to continue and thrive. End of story.
Read the full article here: DC Comics Nielsen Survey Results Are In, They Are Interesting.
DC’s big push to bring in readers has not brought them the results they’d hoped for.
Power Girl is returning to the DC Universe with a simple premise: “Stranded on our world from a parallel reality, Huntress and Power Girl struggle to find their way back to Earth 2.”
Normally companies do market research before they launch a new product, but DC has hired Nielsen to administer an online customer satisfaction survey following the New 52 launch. Hey, at least they’re DOING market research.